Mission & Vision

Mission Statement

Our team of professionals will provide our residents and business community with the highest quality services in a fiscally responsible manner through cooperation, strong ethical leadership with a lifelong commitment to enriching lives.

Vision Statement

We are a community that celebrates our heritage and diversity while cultivating civic P.R.I.D.E; we found our heartbeat in the “Heart of Florida”…come find yours.

Core Fundamental Principles

Professionalism, Responsiveness, Integrity, Diversity and Ethics (P.R.I.D.E.)

Organizational Goals

  • Communications: Enhance and promote communications and engagement opportunities that inform, build trust, incentivize growth and generate community pride.
  • Economic: Foster an environment that attracts economic opportunity and sustains economic viability.
  • Environmental: Protect our natural amenities by encouraging proactive environmental initiatives intended to safeguard our natural resources.
  • Financial: Develop and maintain fiscal policies based on program and performance measures while engaging community involvement.
  • Infrastructure: Maintain, protect and design infrastructure that ensures a desired level of service and provides for future needs.
  • Personnel: Cultivate an environment that will attract, retain and recognize city employees as the organization’s most valuable resource.
  • Partnership: Encourage public and private partnerships
  • Quality of Life: Create an environment that enhances the quality of life and benefits the community culturally, recreationally and economically.
  • Safety: Provide responsive public services that protect the health, welfare and safety of the community.
  • Technology: Utilize technology to enhance public services.

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